The journey to valuable growth starts with three crucial questions.

In order for growth to create value, organizations must narrow their option set by addressing three important questions:

  1. What’s the size of the prize?
  2. What's our right to win?
  3. What's our path to success?

The answers must be applied at successively higher levels of resolution in order to evaluate the business idea (the basis for interest), the business case (the basis for investment), and the business plan (the basis for execution). The result of BCG’s prioritization approach to growth is a step-by-step action plan with detailed financials and accountabilities.