The Smart Simplicity Concept

We start by identifying our key performance gaps and the value of fixing them. Our complicatedness assessment, which includes high-level performance checks and an in-depth Complicatedness Survey, looks across seven context dimensions to determine the specific performance issues and problems caused by complicatedness.

Using proven diagnostic tools and deep-dive employee interviews, we determine the root causes of complicatedness, establish the link between context and behavior, and determine how changes to the context will make new behaviors rational and thereby improve performance.

In determining the right interventions to create the desired context, we rely on five overarching principles:

• Apply six simple rules. The first three rules enable your company—explaining where the problems are and empowering the right people to make decisions. The second three rules impel—motivating people to apply themselves and cooperate by implementing feedback loops that expose them to the consequences of their actions.
• Make minimally sufficient changes. We change the context only when it solves the issue at hand. Conversely, if changing something doesn’t add value, we leave it as-is.
• Customize the approach. We tailor the solution to your specific circumstances and needs.
• Cooperate on the effort. BCG works closely with the client during the entire process for stronger buy-in.
• Draw on our experience in comparable efforts.

BCG has applied Smart Simplicity in various types of businesses—including banks, utilities, insurance agencies, retail chains, and manufacturers—and delivered a wide range of sustainable performance improvements. These include shortened decision processes, faster product development, lower costs, greater clarity of roles, increased employee engagement, and a stronger focus on the core business of the organization.

To ensure that change is happening, we provide an implementation roadmap and anchor Smart Simplicity thinking within the organization through our Smart Simplicity Academy.