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Astrid Rauchfuß is a core member of the Technology, Media & Telecommunications, and Marketing, Sales & Pricing practices at Boston Consulting Group. Astrid’s work at BCG focuses on strategy and transformation for technology and telecommunications companies.

Astrid has worked with global and European telcos, IT service and network equipment providers, and software and cloud players, as well as IT distributors—with a focus on B2B. Her client work has covered cloud and IoT strategies, build-up of digital capabilities, and sales force/go-to-market transformations. Astrid is the global lead of BCG’s Telco B2B Growth Initiative.

Prior to joining BCG, Astrid worked at Lucent Technologies, Bell Laboratories (US).

Areas of Expertise

  • Telecommunications
  • Technology (incl. software, hardware, IT Services, Cloud, IoT)
  • B2B growth in technology and telecommunications
  • Next-generation go-to-market
  • Sales force effectiveness and efficiency
  • Digital transformation

Education

  • MBA, INSEAD Singapore
  • MA, physics, Ludwig-Maximilians-Universität
Experten
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