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Jonathan Croog is a core member of Boston Consulting Group’s Principal Investors & Private Equity practice, and he leads the practice's marketing and products agendas globally. He is also a core member of the firm's Corporate Finance & Strategy practice. 

Jonathan focuses on the private equity sector, helping clients evaluate potential acquisitions and improve the performance of their portfolio companies. He leads the "PE ring-fence" at BCG, a dedicated team of consultants who support the Financial Institutions practice and business development efforts.

Since joining BCG in 2005, Jonathan has led due diligence projects across a range of industries and topics. In the financial services sector, he has led projects in personal lending and insurance, wealth management, consumer lending, auto lending and credit, and mortgages. 

In retail, his due diligence work has focused on multichannel shopping (television, catalog, and Internet) as well as building-products businesses (hardwood and softwood flooring). He has also worked on due diligences projects in business services and media.

Prior to joining the firm, Jonathan worked at Mercer Management Consulting, where he focused largely on financial services clients, and at Bain Capital, where he focused on leveraged buyout transactions in industrial and other businesses.

Areas of Expertise

  • Private equity
  • Financial services, including lending (auto, consumer, and personal) and insurance
  • Wealth management
  • Multichannel shopping
  • Media and consumer trends
  • Spin-off and divestiture transactions
  • PMI in consumer goods


  • MBA, The Wharton School, University of Pennsylvania
  • AB, Princeton University
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