David Ratajczak

David Ratajczak is a member of the Consumer and the Technology, Media & Telecommunications practices at The Boston Consulting Group. He is also a core member of the Marketing, Sales & Pricing practice.

David joined BCG in 2007 and has significant experience in driving growth in companies of varying size and industry. He leads BCG’s digital marketing accelerator (DMA) in North America; the accelerator is a diverse team of practitioners with management consulting, agency, and ad tech backgrounds; it has been built to help advertisers improve dramatically the efficiency and effectiveness of their digital marketing.

Prior to joining BCG, David was the assistant to the chief scientist at Yahoo! He also founded three software start-up companies.

AREAS OF EXPERTISE

EDUCATION

MBA, INSEAD
MSc, computer science, University of California, Berkeley
BSc, mathematics, computer science, Massachusetts Institute of Technology

Publications and Videos

The Human-Tech Equation for Improving Marketing ROI

The floor has fallen out from under marketers. They need a bold new approach to measuring the impact of their efforts—and determining where to spend their organizations' dollars.

B2B Marketing in a World Without Cookies

Faced with stricter government regulation of third-party customer data sharing and beefed-up privacy features in new operating systems and browsers, digital marketers must rethink their data strategies.

Why B2B Brand Marketing Matters

CMOs know that brand marketing can be as effective for B2B companies as for consumer companies. Now, new data can help them convince the rest of the C-suite.

The Creative Destruction of Fashion Marketing

Although fashion shoppers’ expectations have changed dramatically in recent years, few fashion brands have advanced their marketing capabilities accordingly. They must.

How Nimble CMOs Invest Their Marketing Budgets

Companies should treat their media buys as investments rather than expenses in order to maximize returns in a post-COVID world.

The CMO's Agenda to Win the 20s

Companies Gain When CMOs and CFOs Measure Success Together

A good measurement system requires transparency, clarity, and ease of interpretation.

Maximizing the Value of Data for CPG Marketers

Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.

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How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Younger generations’ buying habits will have a huge impact on the future direction of the global economy. But which of their current preferences have staying power?

Capturing the Offline Impact of Online Marketing in B2B

B2B marketers win when they use offline and online as mutually reinforcing channels. But to do so, they’ll need new techniques and a new way of thinking.

How Agile Marketing Organizations Get That Way

Marketers that successfully implement agile do so as a form of transformation—cultural as well as organizational.

The Building Blocks of Personalization

Consumers expect an exceptional multichannel experience in exchange for their personal information. Decluttering the technology stack can help marketing organizations deliver.

Tiefgreifende Expertise, umfassende Erfahrung