David Ratajczak is a member of the Consumer and the Technology, Media & Telecommunications practices at The Boston Consulting Group. He is also a core member of the Marketing, Sales & Pricing practice.
David joined BCG in 2007 and has significant experience in driving growth in companies of varying size and industry. He leads BCG’s digital marketing accelerator (DMA) in North America; the accelerator is a diverse team of practitioners with management consulting, agency, and ad tech backgrounds; it has been built to help advertisers improve dramatically the efficiency and effectiveness of their digital marketing.
Prior to joining BCG, David was the assistant to the chief scientist at Yahoo! He also founded three software start-up companies.
A good measurement system requires transparency, clarity, and ease of interpretation.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
Younger generations’ buying habits will have a huge impact on the future direction of the global economy. But which of their current preferences have staying power?
B2B marketers win when they use offline and online as mutually reinforcing channels. But to do so, they’ll need new techniques and a new way of thinking.
Marketers that successfully implement agile do so as a form of transformation—cultural as well as organizational.
Consumers expect an exceptional multichannel experience in exchange for their personal information. Decluttering the technology stack can help marketing organizations deliver.
“Camera marketing” using augmented reality is a fast-rising wave. Marketers need to move quickly.
