Companies that have invested in strategies for problem solving secure a long-term competitive advantage.Learn more
Since BCG’s founding in 1963, generating new insights into the sources of competitive advantage has been an integral component of the firm's value to clients.
The Strategy Lab continues this legacy, determined to understand the forces that will come to shape strategy in the decade ahead and push new research forward to address the following fundamental questions:
To drive efficiency and innovation at the same time, companies need Ambidexterity: The Art of Thriving in Complex Environments—the ability to explore new avenues as they exploit existing ones.Learn More
In today’s increasingly turbulent business environment, many large companies could benefit from emulating mavericks—small outlier companies that think and act differently from incumbents.Learn More
The initial phase of transformation conserves and frees up resources. The next chapter in a successful transformation involves pivoting to growth and formulating a new strategy, vision, and business model that evolve through adaptive innovation.Learn more
A fresh look at some of BCG’s classic thinking on strategy reveals its continued relevance in today’s business environment.Learn More