Strategy Lab

The Strategy Lab researches and translates business ideas that offer real impact by capturing, developing, and applying cutting-edge thinking from within and beyond business. Working with leading academics, external collaborators, and partners, we explore ideas that will shape the business strategies of tomorrow.

Since BCG’s founding in 1963, generating new insights into the sources of competitive advantage has been an integral component of the firm's value to clients.

The Strategy Lab continues this legacy, determined to understand the forces that will come to shape strategy in the decade ahead and push new research forward to address the following fundamental questions:

What are the drivers of new and emerging phenomena in business?
What are the unanswered questions in strategy?
What is the modern basis of competitive advantage?
What are the implications of recent advances in mathematics, computer science, psychology, biology, and economics for strategy?
What is the future of strategy?

The Global Landscape of Corporate Vitality

The Fortune Future index, developed in partnership with BCG, identifies the companies that have what every company needs in a fast-changing business environment: the capacity to explore new opportunities, renew strategy, and grow sustainably.

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The Global Landscape of Corporate Vitality - Rectangle

Getting Uncomfortable on Purpose

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If your discussion of purpose focuses on describing, rather than disrupting, what your company does, it’s probably not adding much value.

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Key Findings from the Strategy Lab

Your Strategy Needs a Strategy, das neue Buch der BCG-Strategieexperten Martin Reeves, Knut Haanæs und Janmejaya Sinha, ist ein Praxisleitfaden, der Unternehmen hilft, ihre Erträge zu steigern, indem sie ihre Strategien an ihr Umfeld anpassen.

Your Strategy Needs a Strategy von Martin Reeves, Knut Haanæs, und Janmejaya Sinha von BCG

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Adaptive Advantage

To learn more about the art of adaptive advantage, read BCG's ebook on the topic—as well as the following articles: Adaptability: The New Competitive Advantage, Signal Advantage, and People Advantage.

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Ingenious Enterprise

Companies that have invested in strategies for problem solving secure a long-term competitive advantage.

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Ambidexterity: Combining Innovation and Efficiency

To drive efficiency and innovation at the same time, companies need Ambidexterity: The Art of Thriving in Complex Environments—the ability to explore new avenues as they exploit existing ones.

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An Atlas of Strategy Traps

Explore this interactive atlas, which provides a guide to the various strategy traps that firms encounter when balancing between exploration and exploitation. The atlas highlights both "sirens" (warning signs) and "lighthouses" (best practices).

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Lessons from Mavericks: Staying Big by Acting Small

In today’s increasingly turbulent business environment, many large companies could benefit from emulating mavericks—small outlier companies that think and act differently from incumbents.

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The Second Chapter of Transformation

The initial phase of transformation conserves and frees up resources. The next chapter in a successful transformation involves pivoting to growth and formulating a new strategy, vision, and business model that evolve through adaptive innovation.

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BCG Classics Revisited

A fresh look at some of BCG’s classic thinking on strategy reveals its continued relevance in today’s business environment.

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