Strategy Lab

To learn more about the art of adaptive advantage, read BCG's ebook on the topic—as well as the following articles: Adaptability: The New Competitive Advantage, Signal Advantage, and People Advantage.

Companies that have invested in strategies for problem solving secure a long-term competitive advantage.

To drive efficiency and innovation at the same time, companies need ambidexterity—the ability to explore new avenues as they exploit existing ones.

Explore this interactive atlas, which provides a guide to the various strategy traps that firms encounter when balancing between exploration and exploitation. The atlas highlights both "sirens" (warning signs) and "lighthouses" (best practices).

In today’s increasingly turbulent business environment, many large companies could benefit from emulating mavericks—small outlier companies that think and act differently from incumbents.

The initial phase of transformation conserves and frees up resources. The next chapter in a successful transformation involves pivoting to growth and formulating a new strategy, vision, and business model that evolve through adaptive innovation.

A fresh look at some of BCG’s classic thinking on strategy reveals its continued relevance in today’s business environment.