Catalyst is a cloud-based data science platform. It draws on BCG's deep expertise in marketing, sales, and pricing to deliver actionable insights and sustainable business impact.
At its core, Catalyst is a powerful and integrated data platform. It functions as a workspace for users to perform the following tasks: consolidate big data, run complex analytics, create and visualize insights, manage business processes, and package results into scalable business solutions.
Users can choose to add various thoughtful applications to the base operating system—enabling more specific capabilities. One such capability allows users to implement BCG's IP to solve their business problems.