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Neueste Erkenntnisse zum Thema Pricing

Pricing schafft Wettbewerbsvorteile und fördert Wachstum in Stagnationsphasen, doch nicht alle Unternehmen verfügen über einen Pricing-Rahmenplan, der dies bewerkstelligen und gleichzeitig Kundenerwartungen erfüllen oder übertreffen kann. Erkunden Sie die aktuelle Vordenkerposition von BCG in Bezug auf Pricing und erfahren Sie, wie Sie die Gewinne Ihres Produktportfolios maximieren können.


Wichtige Erkenntnisse

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Beyond List Price

Beyond List Price

Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.

Financial Institutions - How to Reap a Pricing Windfall in Retail Banking

How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

More Thought Leadership on Pricing

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