Jonathan Is a Imaginative Challenger

Principal, London

At BCG, Challengers go against expected thinking and inspire their teams to be truly innovative. Jonathan connects the dots to see the bigger picture.

Right from the start, BCG's platform and approach to strategy combined with my medical experience gave me the credibility to talk to clients about the issues that matter and that can create real value.

Jonathan Lim

In Jonathan’s Words

I came to BCG having worked as a medical doctor at one of the leading trauma hospitals in Australia. My medical practice ignited a passion to shape the future of health care beyond affecting one patient at a time. This is why I joined BCG. I wanted to challenge myself and be challenged, work with talented, passionate colleagues, and make a difference.

BCG has given me so many of these opportunities. I've helped solve problems in health care as well as financial services, industrial goods, and the public sector. My work has been presented to C-suites and client boards. I've been able to mentor colleagues and contribute to the Melbourne office's cultural fabric. BCG has been the best place for me to bring together the worlds of health care and business strategy.

About Jonathan

Jonathan has a bachelor of medicine, surgery, and medical science from the University of Melbourne. He also holds an MBA from INSEAD, which included an exchange to the Wharton School of the University of Pennsylvania.


What do you like most about your job?

It is extremely satisfying to be able to bring fresh insight and help crack a client's core strategic questions. At BCG, I am continually pushed to expand my capacity to think at a higher level. At the beginning of a case, no solution is off the table. Whether I am meeting with a senior partner or having a white board session with the team, everyone contributes innovative ideas. It's often when different perspectives and life experiences are around the table that the real magic happens.

What characteristics do you believe define a BCGer?

BCGers are some of the most talented, well-rounded people I know. I am inspired not just by their intellect but also their genuine humility and good humor. Everyone is willing to lend a hand whenever there is a question or concern. These qualities ring true no matter where I am in the world. I've developed friendships with BCGers from New York, London, Toronto, Oslo, Stockholm, Munich, Zurich—just to name a few. It's the unique BCG culture that binds us together.

What’s your home office environment like?

I love being in the Melbourne office on Fridays. Of course, there are always several structured meetings—for example, monthly breakfast updates and office lunches. More important, however, the office is a relaxed environment for informal catch-ups with colleagues who are staffed on different cases in different cities. We take our coffee seriously in Melbourne, and many chats take place around our industrial-grade espresso machine in the kitchen. There are also many casual corridor encounters as people walk through the office. Fridays usually end with an Australian tradition of the drinks trolley passing through for everyone to have a beer or glass of wine. Many of us then continue hanging out late into the evening in nearby restaurants and bars.

Why did you choose to work at BCG?

My decision to join BCG was motivated by my MBA experience at INSEAD—and not just because BCG was the major sponsor on the jerseys of INSEAD's rugby football club! So many BCGers chose to complete their MBA at INSEAD. (In fact, one of my interviewers for admission into INSEAD was a BCG alum.) BCG, in turn, hired so many more MBA graduates as consultants. This shared B-school experience doesn't just create a bond. It creates an environment where we can all put what we learned in the classroom into practice. I love being part of a firm that values and prioritizes such a global education.

Jonathan Is a Imaginative Challenger