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Neueste Erkenntnisse zum Thema Verbraucherprodukte

Die Verbrauchsgüterbranche durchlief infolge des Aufstiegs digitaler Aufrührer und aufstrebender Geschäftsmodelle weltweit einen Wandel. Erkunden Sie die aktuelle Vordenkerposition von BCG in Bezug auf Verbraucherprodukte und planen Sie die nächsten Schritte für Ihr Unternehmen.

Wichtige Erkenntnisse

Value Creation and Growth

Erin Russell on Allergan’s Standalone Startup

Allergan’s Erin Russell draws on the company’s experience launching a new venture to offer some simple advice on engaging consumers: try something new and different.

Read Get Back to ZBB Basics

Get Back to ZBB Basics

When zero-based budgeting uses saved money to reinvest in a company correctly, such as towards promotions and marketing, it can be a tool for success.

Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

Winning in Digital

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.

Consumer Products in Germany

Consumer Packaged Goods

Pure Growth from Natural Products

Pure Growth from Natural Products

As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.

For Danone, Doing Good Is Good Business

Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.

Supply Chain and IT

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