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Medien und Entertainment

Die Suche nach Chancen in einer sich dynamisch verändernden Branche

Änderungen im Verbraucherverhalten, disruptive Technologien, Konvergenz und sogenannte Quadruple-Play-Angebote (TV, Telefonie, Internet, Mobilfunk) sind im Begriff, die Medienbranche zu revolutionieren. Diese Veränderungen sind treibende Kräfte sowohl für M&A-Aktivitäten als auch für große Transformationen innerhalb von Medienunternehmen. In allen Sektoren der Medienbranche stehen die Unternehmen vor der Herausforderung, herkömmliche Angebote herunterzufahren und neue Erlösquellen und innovative Geschäftsmodelle zu entwickeln. Darüber hinaus müssen sie die Effizienz ihrer Betriebsabläufe verbessern, die Markenwahrnehmung steigern und neue Chancen für Wertschöpfung ausfindig machen.

In today’s media industry, success requires new business models, the ability to leverage disruptive technologies, and a relentless focus on operational efficiency. For established companies and digital pure plays alike, one thing is certain: as the media industry evolves, the most successful companies will evolve with it.

Our Expertise Across Media and Entertainment

We work with media and entertainment companies across the globe—and across the industry’s subsectors and ecosystems.

Our Approach to Media and Entertainment Transformation

Major shifts—in how content is created, consumed, and purchased—are reshaping today’s media industry. We help companies develop the strategies and capabilities that let them react to the changes, so they can thrive amidst disruption—and create some of their own.

Bolstering our media consulting teams are our specialty businesses: BCG GAMMA, our experts in advanced analytics and data science; BrightHouse, a BCG company and a global creative consultancy; BCG Digital Ventures, our early-stage growth platform; and BCG Platinion, which develops the technology platforms and IT architecture best suited for the needs of media and entertainment companies.

Our Media and Entertainment Institutes

We also produce thought leadership for the media industry through our three specialized institutes:

Global Institute for B2B Information Services

Global Institute for the Future of Television (GIFT)

Global Institute for Journalism

Our Impact in the Media Industry

Our media and entertainment consultants advise both traditional media companies and digital pure plays in video, gaming, publishing, music, sports media, cinema, and B2B information services. Here are a few examples of our work:

Meet Our Media Consulting Team

Explore Our Insights on the Media Industry

How Webtoons Are Changing Movies and TV

Pop culture is changing thanks to a new kind of storytelling called webtoons: comic-like illustrations published in short segments. BCG partner Hyeonmi Kim breaks down how webtoons have leapt from phones to the big screen, ushering in a fresh, diverse generation of creators.

Tradition and Transformation in Media: BCG TURN

BCG Turn enables media companies to adapt in the digital era. A new digital way of working must be integrated fully into the leadership team and the culture of the organization as a whole.

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