Financial Express
In their guest column for Financial Express, BCG’s Seema Bansal and Rajah Augustinraj discuss the difficulties that India’s micro, small, and medium enterprises (MSME) will have when hiring new workers in the wake of COVID-19. They write that India’s labor markets are “fundamentally altered” and must “re-establish from scratch.” The authors explain that digital employment platforms are one way to serve the bottom of the pyramid and lay the foundation for India’s long-term growth.