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Related Expertise: Marketing & Sales, Consumer Products, International Business

Consumer Sentiment Snapshot Key Charts: July

This month we see a divergence in how COVID-19 is progressing around the globe. In China and France, the rate of new cases has declined versus its first observed peak; but in the US, the rate has been increasing—and has surpassed its first observed peak. Accordingly, concerns about the risk of catching the coronavirus across most activities in the US have increased since June, even though activity levels have remained relatively stable over that same time period.

About the Snapshot Series and Research

Our Snapshot series began in March and includes 12 core weekly articles, 2 special feature articles, as well as key charts delivered on a monthly basis starting in June. The series tracks sentiment and spending changes due to COVID-19. Our next Snapshot will appear on August 24.

BCG’s COVID-19 Consumer Sentiment Snapshot series is based on data drawn from an online survey of consumers that has been conducted regularly since early March 2020 across multiple countries worldwide. Each Snapshot highlights a selection of insights from a comprehensive ongoing study that BCG provides to clients. The survey is produced by the authors, who are members of BCG’s Center for Customer Insight (CCI), in partnership with coding and sampling provider Dynata, the world’s largest first-party data and insights platform. The goal of the research is to provide our clients and businesses around the world with periodic barometer readings of COVID-19-related consumer sentiment and actual and anticipated consumer behavior and spending to inform critical crisis triage activities, as well as rebound planning and decision making. A team composed of BCG consultants and experts from CCI completes the survey analytics.

Legal Context

The situation surrounding COVID-19 is dynamic and rapidly evolving, on a daily basis. This COVID-19 research is not intended to: (i) constitute medical or safety advice, nor be a substitute for the same; nor (ii) be seen as a formal endorsement or recommendation of a particular response. As such you are advised to make your own assessment as to the appropriate course of action to take.

Acknowledgments

We would like to thank the following people for their support of the Snapshot series:

  • Global and US core consumer sentiment team: Dan Metzel, Andrea Mendoza, Madeleine Macks, Ariel Hudes, Christian Ueland, Lolly Buenaventura, Thomas Uhler, and Ian Irungu
  • Local sector teams: Lauren Taylor, Jeff Shiff, and TR Geng
  • Europe team: Julien Dangles and Lea Turquier
  • China team: Aparna Bharadwaj, Vincent Lui, and Roger Hu
  • Knowledge team: Betsy Heckenbach, Kelsey Almaguer, Elena Loridas, Kosmo Karantonis, Florence Li, Anna Upyr, Daniel Wang, Norrisa Williams, and Deepti Tyagi
  • Practice leadership: Rohan Sajdeh, Jean-Manuel Izaret, and Niki Lang

About BCG’s Center for Customer Insight

The Boston Consulting Group’s Center for Customer Insight (CCI) applies a unique, integrated approach that combines quantitative and qualitative consumer research with a deep understanding of business strategy and competitive dynamics. The center works closely with BCG’s various practices to translate its insights into actionable strategies that lead to tangible economic impact for our clients. In the course of its work, the center has amassed a rich set of proprietary data on consumers from around the world, in both emerging and developed markets. The CCI is sponsored by BCG’s Marketing & Sales and Global Advantage practices. For more information, please visit http://www.bcg.com/expertise/institutes/center-customer-insight.

About Dynata

Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum—from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.

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Consumer Sentiment Snapshot Key Charts: July

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