Consumer Products

Decoding Digital Impact: A $45 Bn Opportunity in FMCG

The influence of digital in FMCG is often understated—India is severely lagging behind in digital spends despite a massive online population. By 2020, approximately $45 billion of the FMCG spend will be digitally influenced. This provides a massive opportunity for brands to invest in digital based upon the ‘intent’ of consumption and category penetration in households.

This study has been published by BCG in association with Google.

Digital, Technology, and Data