Digital Garage: Get Ready for the Digital Ride

Sharad Verma Kanika Sanghi Nalin Kapoor Vibhor Sahare Shobhit Mathur

This report has been released by BCG in association with The report analyses the influence of digital channels on car purchase in India. Five broad themes emerge from the study. Based on these, several implications are discussed, that will prove critical for various stakeholders in the automotive industry, primarily comprising of the Indian car manufacturers, the dealerships, and the third-party aggregators.

Digital, Technology, and Data