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Digital Lending: A $1 Trillion Opportunity Over the Next 5 Years

Alpesh Shah Prateek Roongta Shashank Avadhani Dhruv Shah

While ‘digital lending’ has been a buzz phrase in recent times, it has no universally articulated (and understood) definition. Due to this, the ‘size of prize’ has not been clearly stated, at least in the public domain. This report aims to (among other objectives) define the phrase in the simplest possible manner and size the current as well as future (potential) market objectively. In order to do this, we have applied the only lens which ultimately matters: that of the consumer. Our definition of digital lending as well as sizing of the same is based on consumer behaviour and is grounded in extensive consumer research.

Financial Institutions