Press Releases

1023 Results
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    Mature Consumers Are an Overlooked Multi-Trillion-Dollar Opportunity

    Consumers in the 50- to 70-Year-Old Segment Influence Their Younger Counterparts’ Purchases to a Surprising Extent, Especially on Large-Ticket Items Such as VehiclesNew BCG Report Details Why Companies Should Not Ignore Their Mature ConsumersBOSTON—Brands that underestimate mature consumers—the nearly one billion people worldwide who are 50 to 70 years old—are missing out on a multi-trillion-dollar market in today’s challenging economic environment. Mature consumers constitute a large and growing segment that is currently responsible for 27% of spending (around $7 trillion) each year across nine product categories in 12 key markets. Mature consumers are relatively resilient to economic shocks, buy high-quality products that they value, and exert considerable influence on younger consumers’ purchasing decisions. Nevertheless, brand marketeers often ignore them. These consumers are the focus of a new report being released today by Boston Consulting Group (BCG) Center for Customer Insight.

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    Corporate Boards Raise Concerning Knowledge Gaps When It Comes to Sustainability, New Global Research Finds

    A new report by Heidrick & Struggles, INSEAD, and BCG, found that more than two-thirds of directors (68%) feel that sustainability has little impact on financial performance today, and only 10% believe sustainability will negatively affect medium- to long-term financial resultsThe survey also found that only 29% of global board directors feel knowledgeable enough to challenge or monitor execution on sustainability, and 89% rely only on management updates to stay informed on the topic of ESGA combined 48% of respondents confirmed that knowledge or experience with sustainability is either “not at all” or just “slightly” part of the competency matrix for their board selectionCHICAGO—Though significant progress has been made on boardroom awareness and acceptance of the sustainability agenda, capacity challenges and a self-declared lack of expertise at the board level has revealed a gap between intentions and prioritization of the environmental, social, and governance (ESG) agenda. That is according to a new global survey of board directors published today by Heidrick & Struggles (Nasdaq: HSII), a premier provider of global leadership advisory and on-demand talent solutions, in partnership with Boston Consulting Group (BCG), one of the world’s leading management consulting firms, and the INSEAD Corporate Governance Centre, a global INSEAD center of excellence for research, innovation, and impact in corporate governance.