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IT Benchmarking Database and App for Consumer Packaged Goods

BCG’s IT Benchmarking Survey and companion app find that the consumer packaged goods industry is undergoing unprecedented change.

The CPG industry is in the midst of a major transformation, driven by advances in technology and dramatic shifts in consumer preferences. At the same time, the pressure to keep costs low and operate more efficiently has never been more intense. 

To understand how IT departments in CPG companies are navigating this new landscape, BCG and the Grocery Manufacturers Association conducted benchmarking on a wide variety of strategic IT topics. Researchers surveyed 37 CPG manufacturers in the US and Europe and interviewed more than 15 chief information officers. The study also drew on BCG’s experience working with many of the leading global CPG manufacturers and retailers. 

The survey found that the CPG industry is undergoing unprecedented change, which is challenging IT departments to manage digital disruption and rethink the way they work:

  • E-commerce penetration has reached 8% to 20% in many CPG categories, and consumers have come to expect 24-7 service, whether on their desktop, tablet, or mobile device. Meanwhile, in-store traffic is declining. 
  • With the explosion of technological and digital innovations in the marketplace—and irrevocably altering consumer purchasing habits—CPG companies need to build capabilities in data analytics that can drive future growth.
  • CIOs must decide how to invest in IT innovation, new digital capabilities, and data analytics while balancing pressures to reduce costs. Businesses have to rethink how they access and safeguard information, interact with consumers holding vital data, and manage new technologies.

CPG Information Technology Benchmarking App

Discover a fast, intuitive way to compare your company’s performance with that of competitors.

Companies participating in the benchmarking survey conducted by BCG and the Grocery Manufacturers Association have access to a full-featured app that allows companies to gain new insights on IT strategy in CPG. Using the app, CIOs can compare their company’s IT performance and KPIs with that of other companies in order to understand where their company stands relative to the industry. 

The app provides participants with detailed benchmarks on 27 IT metrics in four categories, including metrics on important IT trends and costs. CIOs can use this information to shape their IT strategy and define an action plan. With dozens of leading companies participating, this is the leading IT benchmarking database in the consumer packaged goods industry. 

Benchmarking participants also have access to additional valuable outputs:

  • Immediately: a full industry results presentation 
  • Within three weeks: a 27-metric dashboard for the company 
  • Within eight weeks: an 80-page custom benchmarking report

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