Marketing & Sales
Build Customers—and Value—by Rethinking Go-to-Market Strategies
Customers are rapidly shifting how they learn about and buy products, in both developed and emerging markets. At the same time, a powerful arsenal of commercial data and tools is now available. Leading companies are transforming their marketing, sales, and revenue functions. With low risk and high returns, transforming how you go to market can generate great value for you and your customers.
BCG’s CMO Miki Tsusaka reminds marketers everywhere that they are not alone in the challenges they face. In her LinkedIn blog post, Miki identifies the "six primary headaches" for marketers, and assures us that there are solutions.
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Classic marketing techniques have no place in the digital age. It’s time to accelerate organizational change.
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Rather than using a one-size-fits-all approach, a quick assessment and tailored program using proprietary data can deliver real, meaningful results.
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Digital advertisers can improve campaign performance and enhance consumer engagement by adopting the latest data-driven techniques.
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Richard Hutchinson
Senior Partner & Managing Director, Global Leader, Marketing, Sales & Pricing practice
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