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Digital Acceleration Index

The Digital Acceleration Index helps organizations assess their digital maturity—that is, uncover their digital strengths and weaknesses, determine whether their digital capabilities are lacking or imbalanced, and evaluate how well they perform against peers in digital efforts.

Using BCG’s Digital Acceleration Index (DAI) enables a company’s leaders to identify opportunities for accelerating the digital transformation journey. An organization can determine its starting point by first discovering its digital strengths and weaknesses. Next, comparisons made by benchmarking against direct peers, the industry average, or best-in-class digital leaders help executives define an achievable ambition level for their company, develop an integrated roadmap for reaching the targeted digital state, and initiate their digital transformation.

What Is the Digital Acceleration Index?

The 4 building blocks evaluated by the DAI are:

  • Business strategy driven by digital
  • Digitize the core
  • New digital growth
  • Enablers

Responses to the questionnaire help determine which of the four stages of digital maturity a company has achieved for each of the dimensions and activities:

  • Stage 1. Digital Passive: At this stage of digital maturity, business functions and IT sometimes collaborate on digital topics based on ad hoc demands, but they do not align unless those projects are executed jointly. The company has not yet defined a targeted state for digital technologies and the organization.
  • Stage 2. Digital Literate: At this stage, the need for digital investment is recognized and a roadmap to close existing gaps is defined. Processes are beginning to be digitized. Business units, functions, and regions execute digital initiatives, but they do in functional silos rather than in conjunction.
  • Stage 3. Digital Performer: The business functions and IT jointly build capabilities across all areas, manage digital in an integrated way, and build and commercialize digital initiatives with success. Some disruptive businesses are launched.
  • Stage 4. Digital Leader: Digital is embedded throughout the entire company, including in its innovation, value proposition, technology, and operations. The organization outperforms its peers in key digital metrics, and digital is seen as the key driver of the company’s value. Digital strategy and a roadmap are defined. Digital initiatives contribute to strategy and clear value is added.

The findings from the completed assessment highlight the key areas in which significant improvement is required and capabilities are imbalanced. The assessment includes optional deep dives that companies can undertake to target specific, particularly critical dimensions.

Who Should Participate?

The DAI has already been proven to be a valuable tool among top-level executives and digital experts from more than 5,000 companies covering all industries and geographies. Within some individual clients, more than 1,000 surveys were conducted across all business units and functions to fully assess the corporate group as a whole.

Learn More About Digital Maturity

How Digital Champions Invest

How Digital Champions Invest

Digital champions are expanding their lead with investments to enhance technology and IT, build their talent base, and push digital projects—including in AI—to scale.

What Digital Champions Do Differently

What Digital Champions Do Differently

Digital champions outperform laggards by boosting performance in three key ways: they invest, assign more people to digital roles, and embed digital capabilities in the business.

Acting on the Digital Imperative

To launch a true digital transformation and secure competitive advantage, companies need to execute along three dimensions: speed, scale, and value.

Road to Success in Digital Evolution

Road to Success in Digital Evolution

BCG’s Digital Acceleration Index for Retail

Digitalization: How Digital Champions Invest and Transform

Digital Acceleration: How Digital Champions Drive Transformation

Digital in the Public Sector

Digital Acceleration Index for Governments and Public Sector

Digital Acceleration Index in Oil and Gas

Look to the Digital Champions to See DAI's Value

Meet BCG’s Experts in Digital Maturity Assessments

  • Digital transformation
  • Digital venturing
  • Venture capital
  • Innovation
  • Digital transformation
  • Big data and advanced analytics
  • Simplifying IT
  • Lean transformation
  • Digital pricing and revenue management
  • Global advantage and emerging markets
  • Digital, citizen-centric public service delivery in Southeast Asia
  • Economic development in Southeast Asia
  • Economic development and competitiveness
  • Digital maturity of economies and companies
  • Organization transformation
  • Infrastructure development
Technology & Digital