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Consumer Sentiment en Argentina

Globalization

Consumer Sentiment en Argentina, Colombia, Chile y Perú: Consumo en tiempos de crisis

Este estudio de Consumer Sentiment 2020 de BCG para Argentina, Colombia, Chile y Perú busca sumergirnos en las perspectivas y expectativas del consumidor a fin de comprender cómo percibe la situación de su país, cómo piensa comprar durante el presente año, cuáles son los productos que más le interesan y su actitud hacia promociones y canales digitales.

TED@BCG

The power of ideas

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  • How Humans and AI Can Work Together to Create Better Businesses

    By Sylvain Duranton
    Are companies using AI to make critical decisions inadvertently hindering efficiency? Sylvain Duranton advocates for implementing AI systems alongside human judgement.

  • How to Disagree Productively and Find Common Ground

    By Julia Dhar
    Public discourse is broken. BCG’s Julia Dhar shares three techniques to reshape how we talk with—and disagree with—each other.

  • How Online Marketplaces Can Help Local Economies, Not Hurt Them

    By Amane Dannouni
    Amane Dannouni demonstrates how online marketplaces can make strategic trade-offs to include, rather than replace, existing players in local economies—benefiting everyone in the long run.

  • Why Gender-Based Marketing Is Bad for Business

    By Gaby Barrios
    BCG's Gaby Barrios explains that to build better brands, companies must look beyond gender-based marketing.

  • A Netflix Model Can Make Medical Treatments More Affordable

    By Jean-Manuel Izaret
    BCG's Jean-Manuel Izaret offers a plan to combat the ever-increasing cost of medical care: a subscription-based payment model.

  • How Motivation Can Fix Public Systems

    By Abhishek Gopalka
    BCG's Abhishek Gopalka takes the TED@BCG stage to share his insight on sparking people's competitive spirit to fix broken-public systems.

  • What It Takes to Be a Great Leader

    By Roselinde Torres
    Roselinde Torres shares three simple questions that leaders need to ask as the world becomes more global, more complex, and more digitally enabled.

  • How Conscious Investors Can Turn up the Heat and Make Companies Change

    By Vinay Shandal
    Vinay Shandal explains how conscious investing, when done right, can solve contemporary issues and help companies improve our society.

  • How Diversity Makes Teams More Innovative

    By Rocío Lorenzo
    Rocío Lorenzo confirms what we have long suspected: diversity builds competitive advantage. Her research reveals the ways in which diverse teams produce fresher, more creative ideas.

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