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Immersive Digital Experiences

DigitalBCG Immersion Centers are where we bring together the complete spectrum of BCG’s diverse digital competencies. From digital business strategy, to data science and analytics, to enterprise technology architecture, our integrated experience enables business leaders to engage with and co-create their digital transformation journeys.

Our global centers provide focused, digitally-enabled workspaces to give clients the opportunity to step away from their offices and discover new avenues for digital disruption, coordinate with the right multidisciplinary teams, and experience new ways of working. These centers not only provide a memorable experience; they are a resource with which to accelerate client digital transformations and build digital capabilities.

The Purpose of Our Centers

Use of our centers is tailored to meet the digital transformation needs of our clients’ businesses, meaning no two sessions will look exactly alike.

Our centers are designed to inspire thoughtful, transformative digital initiatives. They create a space for innovation and engagement, with new ways of working and digital tools. The sessions described below engage specialists, innovators, leaders, and executives at every stage of the digital transformation journey to realize new, long-lasting value for our clients.

Interactive Discovery at DigitalBCG Immersion Center

Collaborative Learning

We pride ourselves in working hand-in-hand with our clients to ensure transformative work will have a lasting impact. Our centers host clients and BCG project teams, to iterate on agile sprints and build digital foundations. Example sessions can include: multi-disciplinary team working sessions and agile hands-on exercises to experience new ways of working.

Immersive Display

Our centers use state-of-the-art design and technology where it matters to bring digital concepts to life and allow clients to engage with technological change—even before it is in place. Example sessions can include: simulation of a digital and data platform, and interactive content showcase displays.

Immersive Display at DigitalBCG Immersion Center
Interactive Discovery at DigitalBCG Immersion Center

Interactive Discovery

Digital workshops are designed with our executive clients’ business contexts in mind. Together we uncover the digital potential of their organizations, revealing an array of possibilities that can be leveraged to articulate what their full digital journeys could be like. Example sessions can include: a Digital Acceleration Index (DAI) maturity survey and workshop to understand current capabilities as well as opportunity areas; end-to-end digital journey re-imagination; and an agile-at-scale accelerated transformation journey.

Center Locations

Our DigitalBCG Immersion Center locations include Paris, Silicon Valley, and Bangalore (all currently hosting clients), with New York and Shenzhen centers coming soon (2019).

These global centers will leverage BCG’s other digital-focused locations, among them:

  • Our Innovation Centers for Operations, which highlight Industry 4.0 and other digital applications in operations; centers are located in France, Germany, Singapore, and the US
  • Our Digital Ventures innovation centers, where a diverse range of entrepreneurs, technologists, strategic thinkers, designers, and engineers build businesses and new technologies. We have centers in Manhattan Beach, New York, London, Berlin, Tokyo, and Sydney.
  • Our MAYA Design center, a digital design and innovation lab, based in Pittsburgh.

Meet the Experts at DigitalBCG's Immersion Centers

Global center program leadership



Silicon Valley