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BCG in Casablanca

104 Boulevard Abdellatif Ben Kaddour
Casablanca 20050

T +212 529 023 049

F +212 522 363 130

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African Consumer Sentiment 2016: The Promise of New Markets

BCG polled 11,127 consumers across 11 African countries to discover their attitudes, their budgeting and spending behaviors, and the effect of different income levels on what they buy.

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Dueling with Lions: Playing the New Game of Business Success in Africa

Africa is at an inflection point, and a battle for leadership has erupted as local companies and multinationals vie for market share. In their daily skirmishes, both sides are learning.

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