Strategy has never been about aiming for average. And it certainly isn’t now, in an age of declining growth and increasing volatility. Here’s how to defy the mean and pursue the exceptional.
The winners in business have shifted markedly in the past decade—and the keys to success are likely to be very different again in ten years’ time. How should leaders prepare their companies to thrive in a rapidly evolving landscape? What will it take to win the '20s?
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