The Economic Times
The Changing Online Shopping Landscape in India
Commenting in The Economic Times, BCG’s Parul Bajaj discusses the rapid growth of India’s online consumption in sectors such as fashion and beauty. According to a BCG report, shoppers in India will spend $140 billion–$160 billion online by 2025. Bajaj says increasing affluence in the country over the next few years will lead consumers to spend more on discretionary expenses.