Data and connectivity players, plus on-demand mobile platforms, are wading into traditional automotive players' profit pools. Here's how auto OEMs can fight back.

Michelle Andersen is a member of the Industrial Goods practice and a core member of the Operations practice at Boston Consulting Group. She is currently serving as head of the Detroit office, and she is the lead for BCG’s automotive and mobility sector in North America.

Since joining BCG in 2006, Michelle has focused largely on the automotive industry, where she has deep expertise. She was a core member of the advisory team for the Presidential Task Force on the Auto Industry, 2008-2009.

Michelle has worked across the value chain with original equipment manufacturers (OEMs) and tier one suppliers. She has led large-scale margin improvement efforts in the automotive sector and worked extensively in the aftermarket parts and service businesses.

Before joining BCG, Michelle worked at A.T. Kearny and Ford Motor Company.

AREAS OF EXPERTISE

EDUCATION

  • MBA, University of Michigan Ross School of Business
  • MSc, manufacturing engineering, University of Michigan
  • BS, mechanical engineering, University of Michigan

HONORS AND AWARDS

  • M&A Atlas Award, Turnaround Consulting Firm of the Year, for work with the US Treasury on the Presidential Task Force on the Auto Industry

Publications and Videos

Four Ways PE Can Accelerate Returns in Automotive

Four Ways PE Can Accelerate Returns in Automotive

Far from being up on the blocks, the automotive sector has massive untapped potential. Investors that lock in their strategy now could tap into billions of dollars in value.
Purpose Can Pave the Way for the Automotive Industry

Purpose Can Pave the Way for the Automotive Industry

Clarity of purpose benefits automakers in multiple ways, including ease of recruitment, employee engagement, and organizational focus.
tech-transforms-mobility2880x1620-tcm9-200331.jpg

Where to Profit as Tech Transforms Mobility

The auto industry shouldn’t be lulled by steady growth. Electric and autonomous cars and ride-sharing will dramatically shift incumbents’ profit pools and empower new competitors.
electric-car-cvr-2880x1620-tcm9-180867.png

The Electric Car Tipping Point

Automobile powertrains are shifting toward electrification at an accelerating pace. What’s driving the trend, and what powertrains will be required by 2030 for owned and shared mobility?
what-automakers-tesla-1694x950-tcm9-61982.jpg

What Automakers Can Learn from the Tesla Phenomenon

The stunning consumer response to Tesla’s new Model 3 has already shaken up the automotive world. Competitors should start studying the company’s innovative business model.
how-automakers-can-take-tighter-quality-turns-1694x950-tcm9-64411.jpg

How Automakers Can Take Tighter Quality Turns

It’s time for automotive OEMs and suppliers to transform quality into a source of advantage. Six imperatives can help accelerate their journey to quality.
mema-external-roadmap-to-safer-driving-1694x950-tcm9-63781.jpg

A Roadmap to Safer Driving Through Advanced Driver Assistance Systems

Advanced technologies could slash the 33,000 fatalities caused annually by traffic accidents in the US—if consumers would use them. Here’s how to spur adoption.
lean-engineering-auto-cvr-600x600-tcm9-78235.jpg

The Lean Advantage in Engineering

Lean-engineering champions are developing better products, reducing development time by up to six months, and staying 35 percent closer to products' target costs.
Deep Expertise, Broad Experience