A Story of Purpose
In this video, Joey Reiman, founder and chairman of BrightHouse, explains why purpose has emerged as the most powerful tool in commerce.Watch the video
BCG’s BrightHouse brings clients a creative approach that goes beyond traditional branding strategies, taking Demand Centric Growth™ to the next level.
Research has shown that purpose-driven companies provided returns of 1025% over the last ten years, compared to 122% for the S&P 500 and 316% for other firms in a recent study.
BrightHouse, the world’s first ideation company, has partnered with BCG to help companies become more purpose-driven. Working together with luminaries from many fields, we fuel employee engagement and build customer interest and loyalty.
Ideation is the process of forming powerful ideas to guide strategies and tactics. This revolutionary way of thinking has led to new methodology and revolutionary frameworks for leadership, marketing, and innovations. In addition to fiscal rewards, a purpose-driven approach allows businesses to make positive contributions to society.