Center for Customer Insight

  • Leads BCG Customer Demand & Innovation globally
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Market research and customer insight
  • Go-to-market strategy in emerging markets
  • Global advantage
  • Urban consumers
  • Consumer and brand strategy
  • Transformation in B2B
  • Tools and analytics
  • Brand vision and positioning
  • Consumer products
  • Retail
  • Apparel and accessories
  • Travel and tourism
  • Leads BCG’s global work in customer behavior
  • Fashion and luxury
  • Branding
  • Demand Centric growth (DCG)
  • Demand-centric growth
  • Consumer insight
  • Travel and tourism
  • Airline operations
  • Store operations
  • Cost of goods sold
  • Go-to-market in emerging markets
  • African consumers
  • Global leader for BCG’s Technology, Media & Telecommunications practice
  • Transformation and BCG Turn
  • Marketing, Sales & Pricing and Consumer insights
  • Go-to-market strategy and execution
  • Leads BCG’s global work in customer engagement
  • Demand Centric Growth (DCG)
  • Marketing strategy
  • Branding strategy
  • Co-Leader of BCG GAMMA in Greater China
  • Leads Marketing, Sales & Pricing practice in Asia Pacific
  • China
  • Emerging markets
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