Welcome to BCG Bytes, a collection of BCG’s current thinking about all things digital by our experts in Australia and New Zealand.
According to our recent Consumer Sentiment Snapshot #2 – Cautious Optimism, COVID-19 has accelerated digital adoption and most consumers see these changes in their lives as likely to stay permanently.
The role of the digital economy has been growing since before the COVID-19 crisis unravelled. However, during COVID-19, digital penetration has increased even further, signalling that digital is the new established way of buying products and services, and it’s here to stay.
Moving online has triggered both challenges and opportunities for industry leaders across the board and organisations must be prepared to respond to this shift. How can companies ensure that their business model will be resilient and well positioned for the rebound?
This week, we hear from BCG ANZ Managing Director and Partner, Anita Oh on how the COVID-19 crisis has forced utility companies to shift their business model to serve their customers digitally.