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BCG Bytes

Welcome to BCG Bytes, a collection of BCG’s current thinking about all things digital by our experts in Australia and New Zealand. In this edition, what are the personalisation brand leaders doing right, and what are the key drivers for their success?

Personalisation is spreading beyond internet and tech companies, and many retail companies are now reaping the benefits. According to BCG's research, brands that create personalised experiences by integrating advanced digital technologies and proprietary data for their customers are seeing revenue increase by up to 10%, two to three times faster than brands that don't. What are the personalised brand leaders doing right? What are the key drivers to successfully leveraging personalisation?

Getting up close and personal

Personalisation is spreading beyond the mammoth tech and internet companies who have been successfully using it now for years. Many retailers are now reaping the benefits of leveraging the tremendous power of personalisation. Anita Oh, Principal at The Boston Consulting Group, shares the top three things companies should consider before embarking on the personalisation journey.

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Profiting from Personalization

Personalisation is causing a seismic shift across the landscape of consumer-facing brands, and we are only starting to feel the shocks. Digital leaders are showing what can be achieved, and are doing it by choosing to adopt strategic design, build data and analytics capabilites, transform technology and enable new ways of working. So what should other companies do to avoid being left behind?

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