Welcome to BCG Bytes, a collection of BCG’s current thinking about all things digital by our experts in Australia and New Zealand. In this edition we showcase BCG’s first digital human which we unveiled last week at the 2019 IBM Think Summit.
As our human-centred designer Hermann Ruiz writes this week, the challenge is uncovering the humanity of digital humans. The best way to shape them is by bringing in the right people and skillset to think through the ethics in their design. From our thought leadership this week, we also look at why these principles are so important for women, people of colour, and other diverse individuals who might be very different to the designer who originally wrote code for AI.