Connected Car Landscape: Tools and Database

The connected car offers significant growth opportunities for OEMs.

Connected car functionality is developing into an important criterion for consumers purchasing automobiles. At the same time, new players from outside the traditional auto industry have entered into the connected car landscape, and smartphones brought into the car have emerged as an alternative to embedded systems.

Important questions facing OEMS:

  • Which connected car services should OEMs provide—should they focus on infotainment, vehicle-related services, or both?
  • Should OEMs deploy embedded IVN systems, rely on extended smartphone connectivity, or do both?
  • Which connected services can be turned into a viable business model in the area of B2C, and how should they be priced? Is there an opportunity in B2B connected car services?
  • What’s required to implement and roll out connected car services globally in terms of partnerships, processes, and local implementation capabilities?
  • How can companies best anchor connected car initiatives—involving products with a short, IT-based innovation cycle—within the organization?

BCG has developed a set of proven tools to help answer these questions based on a holistic view of the evolving connected car landscape and latest market trends and benchmarks, as well as a rich database containing profiles of all global OEMs. These tools can help organizations plan the milestones needed to set up a future-fit connected car strategy for B2C and B2B business models. 

As the connected car leads to the entry of new players from IT and Internet services, it is especially important to understand the dynamics of those industries. BCG combines the global automotive and technology industry expertise to take both approaches into account.