BCG began not as another management consulting firm but as a pioneer of bold, new approaches to running a company.
Helping organizations make the changes needed to seize competitive advantage—and to win—has always been BCG’s raison d'être. Since 1963, we have been helping leaders and their organizations build lasting advantage. The independent spirit handed down from Bruce Henderson, BCG's founder—always challenging the status quo—has given the firm the courage to look beyond the obvious to find solutions for the past 50 years.
Henderson, who would have been 100 years old in April 2015, was a pioneer in business strategy and a key figure in the development of management consulting. His writings reveal a visionary who excelled at challenging the status quo, a brilliant thinker, and a man of action, driven by a strong sense of purpose.
The breakthrough ideas that BCG developed—and continues to develop today—have become business canon and helped establish our reputation in the marketplace. And the core values established by BCG played a large role in making the firm what it is today—while continuing to guide our work on a daily basis.
What is it about us that has enabled us to sustain this level of performance for so long? The first is a remarkably enduring set of values and aspirations; the second has been our willingness to evolve and adapt in pursuit of those aspirations.
We're always searching for what is powerful, for what will really make a difference. We believe that being good is not good enough. The timeless sense of purpose and the constant call for renewal will be the thread that connects us across decades and across generations.
When BCG adopted “strategy” as its specialty, it ignited a process that would revolutionize business management forever. From the beginning, the firm’s passion for ideas has been its mark of distinction. At BCG, ideas create value. The experience curve and the growth share matrix, with their insights into competitive advantage, set the stage for future developments and initiatives.
Over the years, a constant flow of ideas and analyses, emerging from discussions with colleagues and collaborations with clients, have contributed to BCG’s unparalleled record of strategic breakthroughs and thought leadership.
In the 1970s and 1980s, nearly half the Fortune 500 are reported to have used BCG’s growth share matrix to design and operate their strategies. Today, technology is transforming every facet of the business experience.Read more
When Bruce Henderson founded BCG, he envisioned that it might someday change the world. Through collaboration with clients, orchestration of strategy, and recognition of distinctive organizational dynamics, BCG consultants have guided industry leaders toward recognizing and responding to their changing world, helping them to capitalize on emerging opportunities, and seizing the competitive advantage.
With true insight and the ability to transform it into action, BCG has driven real change in organizations and fulfilled Henderson’s vision. BCG has not only transformed the way the world does business but also fundamentally changed the game.
We have changed the whole nature of American business. And tomorrow we can change the world, too.
Our work internally and with our clients depends on the understanding that we care honestly and deeply about helping them succeed . . . Making it happen is an iterative process of translating insights into convictions and actions.
BCG has been able to build bridges between our history and our future and between our old and new values. It has helped us keep alive a BCG culture that relied on persuasion rather than coercion, a continuing challenge as the pace of change accelerates.
Belief is the imperative of competitive advantage, and the power of insight to deliver it, is what differentiates BCG. It is the essence of our soul. That is why I love this firm.
The first and most obvious reason that we've succeeded is that we are really part of the solution for so many clients. We rolled up our sleeves, helped clients to identify the key areas for improvement, and then ensured that things got done.