Axel Reinaud
Managing Director & Senior Partner
Paris
Axel Reinaud is a managing director and senior partner at Boston Consulting Group. He is a core member of the Financial Institutions practice and is a leader in post-merger integration for the Western Europe, South America, and Africa (WESA) region.
Axel has expertise in retail banking, corporate and investment banking, and commercial and transaction banking. He has led several large-scale transformation projects in banking.
Axel has also led numerous post-merger integrations in many industries covering banking, telecom, health care, telecom and consumer retail.
Before joining BCG, Axel was a director at Hachette Book Group.
With a disciplined approach, merging companies can aim higher, achieve more, and realize postmerger synergies faster—and thus fulfill the true promise of integration.
An article jointly written by Efma and BCG explains how retail banks can embark on a better path by reinventing their business models.
Large, well-established companies should turn away from the classic PMI and instead embrace a more nuanced postmerger approach—and rejuvenate their potential for growth.
Retail banks today must provide digital functionality for speed and convenience, as well as thoughtful human interaction when the customer demands it. Retail banks must become, in a word, bionic.
