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The BCG Strategy Cup

The BCG Strategy Cup is the largest business competition in Belgium, giving you the opportunity to discover strategy consulting first-hand. For this 2017 edition, students had the chance to tackle a key strategic challenge for a real BCG client: Proximus, a leading Belgian telecommunications company.

About 1000 Belgian students, spread over more than 250 teams, participated in the 2017 BCG Strategy Cup, which took place from March 6 until March 10. These teams were asked to crack a real business challenge and come up with a solution to one of Proximus' key challenges; unleashing their creative skills by recording their solution via a smartphone video.

After evaluating all submitted recommendations, 15 semi-finalist teams were selected. They were coached by BCG consultants to develop their creative recommendations and had the chance to interview the Proximus management.

In the end, four teams were selected to participate in the finals during the closing event at the Square Brussels: OurIdea, Consulthree, Call4Consulting and ProxiGold. All Strategy Cup participants were invited to join the closing event, where they watched the finalists present their recommendations to the jury. Afterwards, we celebrated with a walking dinner, cocktails and a live DJ.

This year, OurIdea was announced as the winner of the Bachelor teams, while for the Master teams Consulthree had convinced the jury the most. Congratulations again to all finalists, semi-finalists and all teams participating. Are you eager to discover the solution to the case of this year edition of the BCG Strategy Cup? Then, click here.

The 2017 Strategy Cup was another successful edition. Thank you for your participation, motivation and enthusiasm! You will find below the pictures taken during our Closing Event on March 10th at the Square.

The BCG Strategy Cup

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