2009 Strategy Cup

More than 590 participants spread over 170 teams from all Belgian universities took up the challenge and participated in the 2009 edition of the BCG Strategy Cup. Students were asked to design a growth strategy for a hotel in the US that needed to be brought back on track after some struggling years. Five teams participated in the finals: SBS-EM1 (ULB), Technical Strategic Consulting (UCL), EPL (UCL), Leuven International (KUL), and Arithmos (KUL).


  • The BCG Strategy Cup 2009 winning team: Arithmos (KUL)
  • The BCG Strategy Cup 2009 rookie prizewinning team: SBS-EM1 (ULB)