2010 Strategy Cup

More than 480 participants across all major Belgian universities took up the challenge and participated in the 2010 edition of the BCG Strategy Cup. Students were asked to develop an ambitious 10- to 15-year growth strategy for the Old Spirit Group, a leading international whiskey company.


  • The BCG Strategy Cup 2010 winning team: UniVers (ULg)
  • The BCG Strategy Cup 2010 rookie prizewinning team: Xaverius (UA)