2011 Strategy Cup

More than 600 students across all Belgian universities participated in the 2011 BCG Strategy Cup. Students were asked to develop a market entry strategy in Australia for a leading international restaurant operator. Twenty teams were selected for the semifinals and four teams participated in the finals: CreaTeam (ULB), CruxMentis (UGent), TeamRookieKUL (KULeuven), and the Strategist (UCL/ULB).


  • The BCG Strategy Cup 2011 winning team: CruxMentis (UGent)
  • The BCG Strategy Cup 2011 rookie prizewinning team : the Strategist (UCL/ULB)