2014 Strategy Cup

More than 1,200 Belgian students (350 teams) participated in the 2014 Strategy Cup and worked on a key strategic challenge for a real BCG client: SOS Children's Villages, a global NGO supporting children who have no parental care or are at risk of losing it. These teams developed new fundraising initiatives for SOS Children's Villages. Working on this real business challenge allowed all participants to discover BCG and the world of strategy consulting as well as to have tangible impact as BCG and SOS Children’s Villages committed to further develop and implement the winning initiative.


  • The BCG Strategy Cup 2014 winning team: Team 42 (UGent)
  • The BCG Strategy Cup 2014 rookie prizewinning team: Team mindset (KUL)