2015 Strategy Cup

The BCG Strategy Cup 2015 was a record-breaking edition, with more than 1,500 students (425 teams) from all Belgian universities participating. Students were asked to work on a key strategic challenge for Google, a real BCG client. These teams had to develop new creative initiatives to boost Belgian e-commerce. Working on this real business challenge allowed all participants to discover BCG and the world of strategy consulting.


  • The BCG Strategy Cup 2015 winning team: Team Qualitative Easing (KUL)
  • The BCG Strategy Cup 2015 rookie prizewinning team: Team Diversity (UA)