As Media Companies Go Digital, Who’s in Charge?
Companies that make the tough choices and establish truly digital ways of working will position themselves to move forward as speedier, nimbler, and more efficient organizations.
The rise of digital in entertainment has fueled the transformation of television and print, and permanently changed how advertisers communicate with customers around the world. It also means media companies must change the way they work. Explore BCG’s latest thought leadership on media and entertainment to learn more.
Companies that make the tough choices and establish truly digital ways of working will position themselves to move forward as speedier, nimbler, and more efficient organizations.
Amid competition from digital giants, traditional media companies face an existential challenge. Here’s how leaders should respond.
BCG on Technology, Media, and Telecommunications
Disruptive technologies and convergences of digital thinking are revolutionizing the Technology, Media, and Telecommunications industries.
One automated digital ad buying process can bring 50% efficiency improvement for publishers and almost 30% improvement for advertiser and agency buying teams.
The penetration of this automated process in Asia-Pacific digital advertising markets will almost double by 2020. Growth rates in several markets could easily accelerate.
Their markets may not be on fire, but savvy providers can differentiate their products—and boost their prospects—by addressing clients’ pain points.
Streaming video is surging, and its potential to disrupt the TV industry raises a fundamental question: Which companies will emerge as victors in the digital age?
Changes in market dynamics have fueled the widespread disruption of television, fundamentally altering how people consume video content, how ads are delivered, and where industry dollars are flowing.
Over-the-top TV is reshaping the economics of video production and consumption. We take an in-depth look at what this means for the industry—globally and locally.
Many publishers have turned themselves into digital media companies. But consumer behavior and the industry continue to evolve. Companies need a new action plan.
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