Senior Partner & Managing Director
Dylan Bolden on Brand Strategy
Dylan Bolden is a core member of the Consumer and Marketing, Sales & Pricing practices at The Boston Consulting Group. He is also the cocreator and global topic coleader for BCG's Demand Centric Growth approach, heads the firm’s Dallas office, serves on BCG’s Partner Development Committee, and leads the firm’s branding and loyalty topics globally.
Since joining BCG in 2002, Dylan has worked across a variety of industries and functions worldwide—focusing on retail, restaurants, travel and tourism, and consumer packaged goods. He helps clients establish sustainable growth strategies and significant competitive advantage.
Dylan has developed successful brand strategies within the restaurant, hotel, specialty retail, grocery, and consumer packaged-goods sectors; loyalty program strategies for hotels, airlines, restaurants, and retail clients; pricing and value strategies in the restaurant space; and digital marketing strategies for hotels, restaurants, and airlines. He partners with clients to work out detailed “brand playbooks” and build the capabilities necessary to ensure results are realized and sustained. He codeveloped BCG's Demand Centric Growth approach—a powerful, holistic, and proven way to unlock growth. Moreover, he leads BCG’s research on tracking consumer and brand insights in the convenience retail, restaurant, and online travel sectors.
Before joining BCG, Dylan was a consultant with Shell Oil.