Senior Partner & Managing Director
Rolf Bixner on Change Management
Rolf Bixner is a senior member of The Boston Consulting Group’s Consumer and People & Organization practices.
Rolf joined BCG in 1987 and has worked primarily in the consumer and retail industries in the U.S. and Europe. His many assignments with durables and consumer goods manufacturers and in retail have made use of his skills in cost improvement programs and brand and distribution strategy.
Rolf’s multiple assignments involving reorganization, change management, culture change, and postmerger integrations have led him to a deep understanding of how companies must change to survive.
Before joining BCG, Rolf was a product manager at Blendax-Werke in Mainz (P&G).