Companies will have to venture far beyond China’s biggest metropolitan areas to win the loyalty of upper-middle-class and affluent households. There are high concentrations of such households in more than 2,000 Chinese cities.
Angela Wang joined Boston Consulting Group as a senior advisor in 2019. She is a core member of BCG's Greater China Consumer and Retail Practice. She has extensive experience in developing strategy and improving operational performance for a broad range of clients in Greater China, including retailers, luxury, fashion as well as consumer goods companies.