Choose your location to get a site experience tailored for you.

Remember my region and language settings
BCG Strategy cup


Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with more than 90 offices in 50 countries. For more information, please visit

For more than 20 years, the Instituto Ayrton Senna has helped to expand opportunities for children and young people through education. Our mission is to develop the whole human being, preparing for life in the 21 century in all dimensions. Driven by the desire of three-time Formula 1 Champion Ayrton Senna to build a better country, we work in partnership with public managers, educators, researchers and other organizations to build evidence-based education policies and practices. We are constantly in the process of innovation, continuously investigating new knowledge to meet the challenges of a world in constant transformation.

Based on the main challenges of education identified by managers and educators with whom we work day by day, we produce, systematize and validate critical knowledge for the advancement of the quality of education, working together with public education networks. We shared all the knowledge produced through initiatives of training, diffusion, technical cooperation and technology transfer.

Our actions are funded by donations, licensing resources and by partnerships with the private sector. Considering initiatives aimed at Elementary and High School, we are in 16 states and approximately 600 municipalities, we support the formation of about 45 thousand professionals per year and we benefit the education of more than 1,5 million students annually.

Visit IAS website
Instituto Ayrton Senna
BCG Strategy Cup