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Retail Experts

BCG's consultants and industry experts focusing on retail continue to partner with leading companies to arrive at solutions in end-to-end retail operations, pricing zones, retail transformation, and more. These are our global and regional leaders on this topic.

Global Leadership

Tom Lutz 

Senior Partner & Managing Director, Global Leader, Consumer Practice


  • Corporate portfolio strategy
  • Postmerger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness

Rune Jacobsen 

Senior Partner & Managing Director


  • Leads BCG’s global work in the consumer retail sector
  • Transformation and turnaround
  • Customer advocacy and retail-brand strategy
  • Omnichannel retailing

Local Experts

Silvia Sonneveld 

Partner & Managing Director

São Paulo

  • Leads BCG’s Women’s Initiative in South America
  • Leads BCG's Consumer practice in Brazil
  • Grocery retail transformation
  • Retail format innovation

Daniel Azevedo 

Partner & Managing Director

São Paulo

  • Corporate strategy
  • Globalization
  • Corporate Governance
  • Organization design

Featured Experts

Brian Harris 

Senior Partner & Managing Director

Washington, D.C.

  • Growth strategy and roadmap development
  • Large-scale change, from ideation, to testing, to rollout
  • Store operations, labor management and productivity, inventory, and in-stock improvement
  • Breakthrough customer service

Yeonhee Kim 

Senior Partner & Managing Director


  • Consumer goods
  • Retail
  • Marketing and sales
  • Financial institutions

Mai-Britt Poulsen 

Partner & Managing Director


  • Managing partner leading BCG in Denmark
  • Large-scale transformation
  • Corporate strategy
  • Mergers and acquisitions

Gavin Parker 

Partner & Managing Director


  • Leads BCG's global work in retail transformation and reinvention
  • Transformation
  • Branding
  • Go-to-market strategy

Javier Seara 

Partner & Managing Director


  • Consumer and retail, including luxury retail
  • Apparel and fashion
  • Department stores
  • Omnichannel and digital

Camille Egloff 

Partner & Managing Director


  • Leads BCG's global work in retail store operations
  • Leads BCG's global work in shipping
  • Transformation
  • Growth strategy

Thierry Chassaing 

Senior Partner & Managing Director

Washington, D.C.

  • Retail strategies, growth, and portfolio management
  • Store format reinvention and new format development
  • Omnichannel and e-commerce
  • Retail organization

Sandeep Chugani 

Senior Partner & Managing Director


  • BCG TURN—turnaround, restructuring, and transformation
  • Former CEO, leading US retailer
  • Retail and consumer goods
  • Cost of goods sold and category management