Marketing & Sales

Investing is not enough: consumer expectations for digital marketing in Brazil

Daniel Azevedo Eduardo Leone Dan Reicher Flavia Gemignani Guilherme Pedroso

The Brazilian reality is very receptive to the possibilities launched by digital marketing. However, to take full advantage of the investments in this channel and deliver truly mature strategies, understanding and connecting with consumers is essential. In this article, we share key takeaways from an in-depth study of the impacts of this kind of media - besides discussing how to enhance the landscape as a whole through more customized offerings.

Marketing & Sales