Partner & Director
Adam Whybrew founded Boston Consulting Group's GAMMA data science team in Asia Pacific and has supported more than 300 BCG projects. He focuses on financial services, retail, pricing, public sector, and personalization applications. Adam applies advanced analytics techniques to improve profits and/or service quality for clients in a range of industries.
Adam helped four clients build personalized marketing systems, improved promotional efficiency for multiple retailers and consumer goods companies, helped several companies to develop data partnerships, managed churn, cross-sell and upsell, and developed optimal physical footprint models in a range of customer-facing and infrastructure industries.
Adam developed BCG's internal analytics training materials that have been used by more than 1,000 staff members. Before joining BCG Adam was global head of sales and marketing for two high-tech companies.
Companies need to know what works for each individual customer.
Screening for the high-risk cases is the default in AI risk assessment. But finding the low-risk cases is a much better place to start.
Realizing the full potential of AI will take more than developing IT capabilities. The public must trust that its use will be both legal and ethical.
Managers who have relied on trusted rules of thumb to make complex decisions now have a powerful alternative. Advanced analytics can improve decision making and unlock significant value.