Adam Whybrew founded Boston Consulting Group's GAMMA data science team in Asia Pacific and has supported more than 300 BCG projects. He focuses on financial services, retail, pricing, public sector, and personalization applications. Adam applies advanced analytics techniques to improve profits and/or service quality for clients in a range of industries.

Adam helped four clients build personalized marketing systems, improved promotional efficiency for multiple retailers and consumer goods companies, helped several companies to develop data partnerships, managed churn, cross-sell and upsell, and developed optimal physical footprint models in a range of customer-facing and infrastructure industries.

Adam developed BCG's internal analytics training materials that have been used by more than 1,000 staff members. Before joining BCG Adam was global head of sales and marketing for two high-tech companies.


  • Machine learning applications
  • Personalization
  • Pricing and markdowns
  • Fraud and credit risk
  • Use-case identification and prioritization
  • Churn modeling
  • Promotions and net revenue management
  • Artificial intelligence and machine learning


  • PhD, physics, first-class honours, Cambridge University
  • PhD, laser physics, first-class honours, Oxford University
  • MBA, Melbourne Business School
Deep Expertise, Broad Experience