Managing Director & Partner
Sarah Willersdorf is Boston Consulting Group’s Global Head of Luxury. She also works extensively in fashion and beauty. She advises CEOs and leadership teams on issues including international growth strategies, brand transformations, marketing strategy and effectiveness, advanced analytics, personalization, and digital strategies. She has worked for public, private, and private equity backed companies.
In addition, Sarah has deep expertise in sales and marketing, as well as significant buy-side and sell-side diligence experience, having conducted over 50 due diligences for private equity and strategic investors.
Before joining the firm, Sarah was the CMO of Diane von Furstenberg (DVF). She serves on the Board of Governors for CEW (Cosmetics Executive Women), the beauty industry trade association with over 6,000 members, and is an angel investor and advisor to a number of startups.
In today’s market, some highly sought secondhand models may sell for more than their listed retail value, making them an attractive investment.
Beauty products have been famously resilient in times of crisis, and companies that make strategic, long-term investments will not only survive, but emerge ahead.
Combined BCG and Vestiaire Collective research sheds light on the trends that matter most to consumers.
The industry is uniquely positioned to generate positive societal impact. Here's what it will take.
Brands should take stock of the preowned boom and what matters most to the people behind it.
Taking the right approach can complement the sales of new goods, reinforce a brand’s value, and provide critical access to future consumers.
Our changing times and changing consumer attitudes are redefining “luxury,” pushing brands to rethink every aspect of their business.
Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
While COVID has created significant challenges for fashion retailers and brands, those that begin to test and scale private promotions in the rebound will have a distinct advantage over brands that don’t.
A survey of C-suite executives suggests a rapid dip in profits for luxury brands.
The beauty industry is already using AR to give customers an immersive and wholly personalized experience. Other consumer categories need to get on board.