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Linda Zou is a member of Boston Consulting Group's Consumer and Marketing, Sales, and Pricing practices. She leads the future of retail topic for BCG.

Since joining in 2013, Linda has primarily focuses on clients in the retail industry. She is experienced in a wide range of topics for retailers, including strategy development, digital commerce, category management, procurement, pricing and promotions, loyalty, and transformation. She has led large-scale programs with retailers around the world.

Prior to BCG, Linda was a public sector consultant and set up large-scale transformation programs in developing countries.

AREAS OF EXPERTISE

EDUCATION

  • MBA, The Wharton School
  • MPA-ID, Harvard Kennedy School
  • AB, Harvard College

Publications and Videos

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Win the Town to Win the Future of Retail

It’s no longer as simple as “bigger is better.” Retailers need to build local ecosystems to reach customers where they live and work.
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How Chinese Grocers Can Leapfrog the Competition

By digitizing their value chains from end to end, Chinese grocers can increase efficiency, boost margins, please customers—and make gains against the competition.

The Future of Retail—Omnichannel

Giving the customer infinite pathways, omnichannel is the new frontier in shopping. This first video in BCG’s series on the future of retail takes us to China to learn how customers and retailers both benefit.

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How Companies in China Blend Digital and Physical Commerce

Digital technology offers direct customer engagement, yet 85% of all sales still happen in stores. Some retailers are figuring out how to capture the best of both worlds.
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What China Reveals About the Future of Innovation

An approach that uses digital technology to better understand customers’ needs relies on e-commerce platforms to get new products into the market quickly.
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The Chinese Consumer’s Online Journey from Discovery to Purchase

Online shopping in China is a chaotic yet seamless adventure—one that blurs the lines between entertainment and e-commerce.
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What China Reveals About the Future of Shopping

In collaboration with Alibaba, BCG explores how China's strikingly distinctive e-commerce landscape and online behaviors offer a window into the future of shopping—and valuable insights for companies around the world.
Deep Expertise, Broad Experience