Adaptive Advantage
To learn more about the art of adaptive advantage, read BCG's ebook on the topic—as well as the following articles: Adaptability: The New Competitive Advantage, Signal Advantage, and People Advantage.
Learn MoreSince BCG’s founding in 1963, generating new insights into the sources of competitive advantage has been an integral component of the firm's value to clients.
The Strategy Lab continues this legacy, determined to understand the forces that will come to shape strategy in the decade ahead and push new research forward to address the following fundamental questions:
Your Strategy Needs a Strategy by Martin Reeves, Knut Haanæs, and Janmejaya Sinha
Buy the book Buy the audiobookTo learn more about the art of adaptive advantage, read BCG's ebook on the topic—as well as the following articles: Adaptability: The New Competitive Advantage, Signal Advantage, and People Advantage.
Learn MoreManagers frequently face a difficult contradiction. They feel an immense pressure to cut costs and pursue efficiencies. At the same time, the increasing pace of change demands a focused emphasis on innovation. Resolving this contradiction in strategy requires ambidexterity—the ability to explore new avenues while exploiting existing ones.
Learn MoreExplore this interactive atlas, which provides a guide to the various strategy traps that firms encounter when balancing between exploration and exploitation. The atlas highlights both "sirens" (warning signs) and "lighthouses" (best practices).
Learn MoreIn today’s increasingly turbulent business environment, many large companies could benefit from emulating mavericks—small outlier companies that think and act differently from incumbents.
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