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Next-Generation Sales

Next-Generation Sales

The power of data and digital is creating new connections between the marketing and sales functions. Next-generation sales techniques—which consist of data-driven sales processes and lead generation aligned to the customer journey—have proven three times more effective than traditional sales methods.

Macro shifts in purchasing behavior is driving a next-generation sales approach, forcing companies to respond and capitalize on these shifts in their go-to-market customer journey strategy.

Companies today are faced with many challenges: improving performance with their largest customers; adapting to new buying behavior and expectations; advancing sales force productivity and reducing selling costs; and integrating performance in multichannel environments. To succeed they must adopt a next-generation sales approach: transforming from an outdated sales function to an omnichannel champion.

BCG’s Next-Generation Sales program enables clients to address sales strategy and effectiveness by adopting new trends in data-driven selling, digitization, and selling models—while balancing go-to-market innovations with traditional sales force levers.

Learn More on Next-Generation Sales

Meet BCG's Experts in Next-Generation Sales
  • Leads BCG's work in sales in North America
  • Sales transformation
  • BCG TURN—turnaround, restructuring, and transformation
  • Go-to-market (GTM)
  • Global lead for Enterprise Software & Cloud
  • Next-Generation Sales models topic co-leader
  • Lead for Technology Media & Telecom practice, US East Coast
  • Leadership team, BCG Gamma advanced analytics and artificial intelligence
  • Digital and data-driven marketing
  • Digital go-to-market
  • Big data and analytics enablement
  • Precision digital marketing
DigitalBCG Offer

Digital Offer

Digital technologies are transforming every aspect of business—and no turnkey solution will equip you to keep pace. DigitalBCG engagements are designed to deliver immediate value, while also building the capabilities, processes, and mindsets necessary to sustain your digital transformation.

Tackle your unique digital imperative
Marketing & Sales

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